Double the effectiveness of your writing
in just five hours!

  • Is your writing delivering the kinds of results you’re after?
  • Do you ever just stare at the computer screen wondering "where do I start?"
  • Do you ever look at other businesses’ marketing materials and wish yours were like that?
  • Have you ever thought what a difference a lift in your writing skills might make to your earning ability?

If you answered "yes" to just one of those questions, Writing for Results is the course you’ve been waiting for! Writing for Results is an innovative training programme that will rapidly and dramatically lift the speed and effectiveness of your writing.

In just five short hours of training, spread over five easy, one-hour webinars (all you need is a phone and internet connection), you will develop the “muscles” to write faster, more clearly, more powerfully, and get better results.

How can I make a promise like that?

Simple. Traditional writing classes usually involve a trainer showing examples of great writing (often their own!) and explaining what makes them great.

There’s only one problem with this approach. You already know what great writing looks like! Just as you know what great painting looks like and great music sounds like. So such classes, while enjoyable – and maybe even inspiring – don’t provide you with the tools to write as effectively as you could.

In Writing for Results I don’t tell you what you already know. Instead, we work together to study writing that isn’t great – yet. Then we go to work on it, looking for simple ways to make it clear, succinct, lively, appropriate for the audience, and a match for its intended purpose. In the process, you get to learn, and practice, simple techniques that will take your own writing to the next level – quickly and painlessly.

These live, web-based, interactive workshops, where ordinary copy gets turned into excellent copy by the participants, are what set Writing for Results apart.

Who is this course for?

Writing for Results is designed for people who need to write as part of their job, but are not primarily writers. Whether you’re a paid employee or running your own business, Writing for Results will take the pain and mystery out of writing effectively.

If you write, business letters, customer letters, newsletters, emails to clients, emails to staff, website copy, brochure copy, or new-business proposals, then Writing for Results is the course for you.

Do you recognise any of these common writing challenges?

  1. Your writing seems clear to you, but others frequently misinterpret or fail to fully grasp your meaning.
  2. Writer’s block.
  3. Struggling to say exactly what you mean – and having to settle for "close enough".
  4. Not enough time to write clearly or succinctly.
  5. Difficulty ordering your content, especially with large or complex documents.
  6. Your "selling" copy doesn’t sell – or not as well as you’d like.
  7. Admiring what others have written and wishing you could write like that.

Register today

Writing for Results will make you a faster, more effective writer sooner than you could have thought possible. Just choose the course that you want to do and sign up! It's that easy.

Click to Register

Writing for Results is designed for busy people.
All training is done via snappy, interactive webinars. All you need is a phone and internet connection. You can choose from early morning or lunchtime schedules – whichever suits your schedule best.

 

"Ken is one of those clear, incisive writers who with a tweak here and a tweak there can turn the most ordinary copy into something beautiful."  "I don't know how he does it - but if Writing for Results provides any kind of answers, then it's a bargain." Karen Coleman, National Marketing Manager, Grant Thornton New Zealand.

 

What you’ll learn:

  • When to write and when to edit (and how to tell the difference)
  • The four "power" rules of editing
  • Why creativity isn’t the key, and what is
  • How to write at least twice as fast, and lift quality by 100%
  • How to eliminate fuzziness and become stunningly clear
  • How effective writing can improve your verbal communications
  • How to write e-newsletters, websites, blogs and emails that customers will want to keep coming back to, or keep getting more of.
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Grace Marketing, PO Box 56 398, Dominion Road, Auckland 1446, New Zealand. Telephone + 64 9 832 7567. ken@gracemarketing.co.nz